Search Engine Optimisation (SEO)

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Search Engine Optimization (SEO) is the process of optimizing your website to make it as accessible as possible through internet search engines.

By far the most popular search engine is Google, followed by Yahoo and Bing.

When considering SEO, always remember the golden rule - content is king! It is essential that your website content is current and updated frequently. However, we understand how time-consuming this process can be, so we offer a variety of SEO plans which will take this chore out of your hands.

Here are some techniques we offer which will improve your online visibility:

  • Site Content (NB!)
  • Meta Data management
  • User Experience (Navigation etc.)
  • Shared Links
  • Social Media Presence

 

Social Media Presence

Another significant SEO tool to consider is links to your website through other means such as blogging or social media. Getting your website talked about and shared through social media can really help to build your visibility and popularity. Most people are aware of social media and use it in a personal capacity however it can also be a powerful tool to raise your business profile online.

LinkedIn, Twitter, Pinterest and Facebook to name just a few should all be factored in when considering your online presence and how to expand your customer base. It can act as a cost-effective, fast and friendly way to communicate with your audience. For example Social Media may be used to launch a new product or run competitions which direct an audience to your website, raise its popularity and rank on search engines.

As a word of caution however before setting up your Social Media presence, it is important to think about what you want to get from Social Media and how is your business going to benefit from it. Is the purpose of your social media presence to direct traffic to your website, to communicate to your existing customers or to generate sales? Each of these methods will require a different approach.

You should also take into account that once your presence is established it will need ongoing maintenance and this may require extra resources if you do not have an SEO plan in place.

To discuss any SEO or social media queries you may have please visit our Contact page.

ABOUT AUTHOR

Alan Bracken

I am the owner of Echo Media Web Solutions, a company which I established in 2011. The company was setup with an aim to provide quality and innovative web services with a particular emphasis on projects which require “out of the ordinary” solutions. I am very keen to engage in the latest technology and have a passion for projects that depend upon any type of unique functionality or user interface.

Email This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.echomedia.ie

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