I had mentioned in my July blog that I would revisit this topic again. A lot of companies are grappling with this at the moment and it can be quite confusing so hopefully this goes some way to helping with your decision making. According to statista.com, as of July 2014, Google accounted for 88% of the market share of the 4 leading search engines (Google, Yahoo, Bing, Baidu) so for the purposes of this article, lets assume your users will use this search engine to find your site.
[. . .]In partnership with Ecom-Ireland, Echo Media has built and maintains several Applications including the public website for CF Ireland. The site and accompanying apps are fully mobile responsive and there is extensive back-end control for administrators.
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