In online marketing, a shopping cart is an 'off the shelf' piece of software that allows website users to select items for eventual purchase.
[. . .]The term web development or web application simply describes the process of development or work that goes into building a web based application. This can be anything from a simple website displaying company information to a high-end system that can record and process data. In our experience most company's do not fully exploit the true potential of the internet as a powerful tool to improve their business.
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