In online marketing, a shopping cart is an 'off the shelf' piece of software that allows website users to select items for eventual purchase.

The term web development or web application simply describes the process of development or work that goes into building a web based application. This can be anything from a simple website displaying company information to a high-end system that can record and process data. In our experience most company's do not fully exploit the true potential of the internet as a powerful tool to improve their business.